Shire Oak Yorkshire Wine

Live packaging design brief set by Marks and Spencer. A range of artisan wines originating from a fictional small-scale specialist Leeds winery, Shire Oak, based around the ancient name and local legend of the suburb of Headingley. The design incorporates a playful tone of voice with key Yorkshire traditions and sayings aimed at a young adult audience new to Yorkshire wine, and focuses on Yorkshire's foundations of both rural, countryside life and its sizeable industrial past.