Batiste Revival

D&AD Student Awards Best of Year (In Book) 2013 in Applied Graphics (Batiste)

60s monochrome fashion trend for 2013; a more sophisticated packaging design to attract a slightly older potential customer (20s - 30s) as well as the current demographic. ‘Revival’ refers to both the revival of oily hair and the revival of the 1960s look and attitude. The link between Batiste and music, i.e. use at festivals, clubs - is applied throughout POS and website to strengthen its appeal, linking to 1960s music through titling each design with a popular dance of the time.

Batiste (batistehair.co.uk) developed the design 'Watusi' as a limited edition bottle design for 2013/14, which was stocked at Boots and Asos.com.